Privacy Policy

We respect your right to privacy. We do not use any analytics software to monitor users.

The only cookies set are by DoubleClick which are used by Google to display Google Adsense ads.

How does DoubleClick use cookies?

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what's relevant to you, to improve reporting on campaign performance, and to avoid showing ads you have already seen.

The cookie ID in each DoubleClick cookie is essential to these applications. For example, DoubleClick uses cookie IDs to keep a log of which ads show to which browsers. When it's time to serve an ad to a browser, DoubleClick can use the browser's cookie ID to check which DoubleClick ads have already been delivered to that particular browser. That's how DoubleClick avoids showing ads you have already seen. In the same way, cookie IDs allow DoubleClick to log conversions related to ad requests—such as when you view a DoubleClick ad and later use the same browser to visit the advertiser's website and make a purchase.

DoubleClick cookies contain no personally identifiable information. Sometimes the cookie contains an additional identifier that is similar in appearance to the cookie ID. This identifier is used to identify an ad campaign to which you were exposed previously; but no personally identifiable information is stored by DoubleClick in the cookie.

When does DoubleClick send cookies to a browser?

DoubleClick sends a cookie to the browser after any impression, click, or other activity that results in a call to the DoubleClick server. If the browser accepts the cookie, the cookie is stored on the browser.

Most commonly, DoubleClick sends a cookie to the browser when you visit a page that shows DoubleClick ads. Pages with DoubleClick ads include ad tags that instruct browsers to request ad content from the DoubleClick ad server. When the server delivers the ad content, it also sends a cookie. But a page doesn't have to show DoubleClick ads for this to happen; it just needs to include DoubleClick ad tags, which might load a click tracker or impression pixel instead.

Opting Out

If you opt out using the Ads Settings, the unique DoubleClick cookie ID on your browser is overwritten with the phrase “OPT_OUT”. Because there is no longer a unique cookie ID, the opt-out cookie can't be associated with a particular browser.